Our story

MamaSima started out as a YouTube channel, when Sima Al-Najjar, a mother of three (Farah, Laith, and Zaid), decided to share her creative motherhood journey with the world.
She posted simple ideas full of love and fun, helping parents spend meaningful, joyful time with their kids.

Over time, the idea grew into MamaSima Activity Books – books that inspire families to learn, play, and explore creativity together.

In 2022, MamaSima Studios was founded in Amman,
and today we have three spaces full of life and color: one in Sweifieh Village, one in Dabouq Avenue, and a new one we opened in 2026 at CityMall.
Here, kids and families can make their own slime, enjoy sensory play sessions, celebrate birthdays, or take home fun kits.

MamaSima isn't just a studio,
it's a destination that sparks kids' imagination, nurtures creativity, and creates joyful moments that last.